Business planning for technology commercialization


Our mission: 

“To identify your technology's optimal future potential”

Profile of services

  • Technology commercialization 

  • Technical and market feasibility

  • Business plan development and loan requests 

  • Financials and budgets 

  • Market and industry research 

  • Marketing programs 

  • Sales programs 

  • Presentations 

  • Due diligence


Frank H. Steensnaes 
Technology Commercialization

Frank has over ten years experience in developing business plans for growing companies and new ventures in a number of different industries including computer software, the Internet, technology development and licensing, contracting, pharmaceutical, chemical, trading, fashion, maritime safety, shipping, and real estate.

He works with the Center for Commercialization of Advanced Technology (CCAT) a public-private collaborative partnership between academia, industry, and government supported by Congress and funded by the Department of Defense. A Business Candidate of the Norwegian School of Management, he holds a B.S. Cum Laude in Business Administration (Management) and an M.S. in Business Administration (Entrepreneurship) from San Diego State University. 

Fred H. Williams
Project Management and Technical Documentation

An integral part of the technology commercialization process, Fred develops metrics-based assessments of project size and complexity to generate detailed cost and schedule estimates. Drawing on the needs and inputs from engineers, end-users, and management, dynamic requirements specifications and test plans are created before any development or programming starts, using proven techniques developed by Carnegie Melon's Software Engineering Institute.  

Fred was instrumental in creating California's Megan's Law database (Epic Solutions, Inc.), and the Los Angeles Fire Department's hazardous materials information system (Marotz, Inc.) among other high-profile public safety "zero fault" software requiring accurate technical documentation, detailed planning, and thorough testing. As a volunteer with the Jhai Foundation, he was recently responsible for installing and testing wireless networking equipment in the jungles of Laos. Fred has managed software teams of up to 20 people in the US, Sweden, and India, authored over 100 software user guides, and has lived and worked in Sweden, India, the Czech Republic, Korea, and Laos. He previously served on the Board of Trustees of the San Diego Community College District.

Fred holds an A.A. in Communications at Mesa College, and a B.A. in Political Science and Fine Arts from San Diego State University. He has also studied International Law at the Anglo-American College in Prague.

A good plan lays out what you want to do
A better plan details how you will do it
A great plan explains why

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